Ever since Yahoo stupidly spurned the $42 billion takeover bid by Microsoft, the company has been in a freefall. Shareholders have demanded Jerry Yang’s head, the former CEO and founder of the company. Since he has stepped down, Yahoo has been looking for a new CEO.

Who did they come up? A 60 year-old woman who is a former CEO of a software company. No experience in internet advertising or search. Somehow, I doubt this is the answer to Yahoo’s problems.

One of the areas I thought yahoo had a chance was with their Yahoo Publisher Network. While fewer people may use their search engine, webmasters may be enticed to use that ad service if they gave a better revenue share/customer service than Adsense and other alternatives. Yahoo seems to be incompetntly running that service though. No new applications have been taken and the service has been in beta for over 3 years now.